Matt Ziance '13 is the Consumer Engagement Coordinator at NBC Sports. His assignments take him around the world, but he typically works out of NBC Sports Group World Headquarters in Stamford, CT.
Ziance manages social media accounts for NHL on NBC, NASCAR on NBC, NBCSN, NBC Sports, NBC Olympics, NBC Sports Soccer, and Sunday Night Football via Twitter, Facebook, Instagram, Vine, Periscope, Meerkat, Tumblr, and Pinterest.
Matt is among a four-person NBC Sports team that is among five finalists for the Outstanding Social TV Experience Emmy Award for their social media coverage of the 141st Kentucky Derby in 2015.
He provided coverage of the 2016 Summer Olympics in Brazil.
“I love my job, and it allows me to travel to some amazing events,” he said. “In the past 12 months I have been to Super Bowl XLIX, The Kentucky Derby, Stanley Cup Playoff Games, The Today Show with Lewis Hamilton, Premier Boxing Champions events, NHL Media Tours, and more.”
His journey to that dream job began at Pitt-Johnstown.
“The decision to attend the University of Pittsburgh at Johnstown was an easy one,” Ziance said. “Allison (Ziance) Endler – my sister – has a very successful career in the mechanical engineering field and both of my parents have great professional careers that all started while attending the University of Pittsburgh at Johnstown.
“I knew that going to a smaller campus would allow me to get involved in many clubs and organizations as well as offer smaller class sizes, which really opened the door to a better learning experience from my professors.”
Planning and preparation are key in sports coverage, which is a fast-paced world of perpetual deadlines and revolving priorities. Ziance said he entered the field prepared.
“The way marketing is set up at Pitt-Johnstown helped me because of the time-management skills learned, the proper way and confidence to give a full and complete presentation, how to adapt to an ever-changing market, and the ins and outs of marketing,” he said.
Ziance cited three keys to his Pitt-Johnstown experience that "all related to a ‘Real World’ experience: in the classroom, on campus, and out of the classroom.
That testament to persistence punctuated an academic career and spurred Ziance’s step to network television sports.
“My time spent at Pitt-Johnstown was unforgettable. I’m working for one of the most recognizable brands in the world, and this is my first job since earning my degree, which speaks very highly on what Pitt-Johnstown has to offer,” he said.
“I would highly recommend this campus to any graduating senior in high school who wants to spend the next four years of their life getting fully prepared for the real world. Pitt-Johnstown helped shape my future and I couldn’t be happier with where I’m at in my life.”
Ziance’s path to success is a clear one that he gladly shares.
“College is what you make of it. You can do the bare-minimum to get by or you can have the mind-set to work harder than anyone else, get involved in as much as you can handle, and really set yourself up for an enjoyable career path once you graduate. If you choose the latter, the professors and the University of Pittsburgh at Johnstown set you up with the necessary tools and knowledge to have that enjoyable career,” he said.
“Attending Pitt-Johnstown was the best decision I’ve ever made. I had so much fun, learned more than I could have ever imagined, and formed so many great relationships with friends and professors.”